Become a Home Stager: Use your talents…follow your passion!

 

Home Staging Manual  |  One-On-One Home Stager Training

 

Before Picture - Be A Home StagerDo you often wish you could be an interior decorator, but you don't want to return to school for a degree in interior design? 

Do your friends ask you to help with their homes?  Are you an HGTV junkie?  Have you always wanted to start your own business? 

We’re all talented at something.  If arranging furnishings is one of your gifts, then you can create a Home Staging Business and spend your days rearranging furnishings to make homes more marketable.  You Before Picture - Be A Home Stagercan realize your dream! [Blog: Home-Based Business Uses Your Passion]

It’s a simple concept: A home that looks good sells faster, and a home that sells faster typically sells for more than if it had sat on the market for three months.  An unappealing home sits on the market longer, will undergo a price reduction or two before selling, and builds stress for the seller who is anxious to sell!  The need is great.  You can fill that need!

Learn From a Full-Time Professional Home Stager…

…with 12 Years of Field Experience and over 4,500 Homes Staged!

My Story: When I started out in May of 1999 nothing was available to assist me.  HGTV was just a gardening and decorating show.  I forged ahead anyway, working from instinct, using my God-given talent and many years of experience in marketing.  I quickly found out what works (and what doesn’t work!) and discovered that there is a huge need for talented people to "edit" what sellers already own. 

What I DIDN'T want to do was warehouse a huge inventory of furnishings and deal with movers and contracts.  I DIDN'T want to waltz in to a seller's home, compile a to-do list, then waltz out leaving an overwhelming set of recommendations that, more than likely, would never be done. 

I wanted the satisfaction of taking something and making it better.  I wanted to DO the de-cluttering, rearranging and creating.  I wanted to feel the love after transforming a home!  I have it, I do it, and I feel it!

I have been blessed with talent and a successful business that typically has three appointments booked each day [FAQ: Can a home really be staged in 2 hours?]. What I do is very satisfying and it helps a lot of people.  Plus, I like that all of my hard work benefits my bottom line, not an employer’s!

My Home Staging training and Home Staging manuals build on your natural talent.  You need an instinct for what looks good, the ability to create it, and the correct information to help you stage homes that appeal to a broad range of buyers.  (It also helps if you're very organized and can easily talk with strangers.)

How do you learn: Reading or Experiencing?

Manual or One-On-One Field Training? People learn in different ways, so I offer both.  Read your way to success, or receive one-on-one field training in actual sellers' homes.  Either way, you will learn from a professional, full-time Home Stager: 

  • How Home Staging is different from interior design & redesign
  • Developing The Stager’s Eye
  • Tapping into the Home Stager’s market
  • Defining & pricing your Home Staging Services 
  • Marketing your services (without spending a fortune in advertising)
  • Furniture assessment & arrangement
  • Reworking accessories & artwork
  • Zero-cost & low-cost design tips
  • Dealing with sensitive issues (AND sensitive sellers!)
  • Motivating sellers, with many dialogue examples
  • Prioritizing a seller's To-Do List (painting, cleaning, shopping, updating, etc.) to maximize time & money
  • Business considerations (including Home Staging forms)
  • Your schedule
  • Offering furniture & accessories (when and if you're ready)
  • Growing your business in specialized areas

[View Table of Contents]

The Home Stager Training Manual   [click here to Order]

Initially written for aspiring Home Stagers in January of 2000, "Secrets of a Home Stager: How to Create Your Own Home Staging Service" has been revised as the industry has changed.  Thousands of people from all over the World have purchased the Home Stager training manual.  Other organizations and home staging trainers across America and Canada have purchased my Home Stager training manual to research their own Home Stager training programs! 

Like a road map, the Home Stager training manual can help you avoid wrong turns while showing you the fastest way to become established and build your Home Staging business.  There are no strings attached, no franchise fees, no annual dues; just you, your ambition, your talent, and your copy of my Home Staging training manual.  [Read what others have said after reading their Home Stager training manual.] 

NOTE: Due to state Tax Law and territory preservation, the Home Stager training manual may not be used in the states of Missouri and Kansas, nor may it be sold to persons living in the states of Missouri and Kansas, whether directly or indirectly.  For those purchasing the One-On-One Training in Missouri and Kansas, the Home Stager training manual and Home Staging literature samples are included as your reference material.

One-On-One Home Stager Training  [click here for the Registration Form]

If you have visited my Web site in the past you may remember that I didn’t offer a Home Stager training program.  I didn’t want to leave my clients high and dry by taking time off to travel to different cities and conduct Home Staging seminars. 

While my schedule hasn’t changed, what HAS changed is my concept of Home Stager training. This is NOT a classroom setting or a Home Staging Webinar.

Rather, for two full days you will accompany me to actual Home Staging appointments—up to three each day—to observe how I work.  These Home Staging appointments are for actual paying clients with varying needs and challenges, NOT homes where staging has been offered free for the sake of training!  During this time you will…

  • Meet real clients: excited, stressed, wary, easy-going, and all things in between.
  • See the first impression that a home is making on a buyer, and learn how to work with that information.
  • Start the process and conduct the home tour.
  • Home Staging, a room-by-room approach.
  • Hear how to motivate sellers, and how to overcome resistance. 
  • Determine the best use of a seller’s budget, if necessary. 
  • Assess which, if any, cosmetic changes will be needed.
  • Learn how to downplay a home’s unchangeable negatives and accentuate it's positive features, without deceiving buyers.
  • See how to make a home more memorable than its competition.
  • Receive at least one set of digital Before & After photos for your personal portfolio and Web site.
  • Receive a copy of the Home Staging training manual + Home Staging literature samples that include Home Staging Brochure samples, Cover Letters, Home Staging Invoices, Home Staging Accessories Agreement, Description of Home Staging Services & Fees, Consultation Checklist, Home Staging Business Plan, Interior Redesign Mailer, Listing Flyer (with Checklist), Bookkeeping Forms. 
  • Be fed both evenings with dinner on The Country Club Plaza—my treat!!

The Benefit of One-on-One Training: People learn differently and bring a variety of life experiences to the Home Stager Training.  For this reason I follow an outline to cover everything in a logical order; however, if there are areas where you feel you need more attention we can spend time concentrating on those areas as well.  To me, that’s the benefit of one-on-one Home Stager Training.  This is about YOU and what you personally need to build a successful Home Staging business!

Becoming a Home Stager could be the best career decision you've ever made!

 

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